'Value' in 2025 is measured by improvement in quality of life, or length of life for the patient.

We help public and private entities optimize expenditure ratios to add 'fitness' - not just 'wellness" - to patient regimes

Putting "Fit" Back Into the Good Healthcare Equation

The Pandemic Stood Traditional Medical Emergency Response on Its Head: Was it Worth It? We Don't Really Know Yet.

You can't win the race if you have the wrong roadmap.

America and the world still have not eradicated Covid, and we never reach "Herd Immunity.' All that turned out to be just media hype. Not surprising, considering that Covid is an Innate Immunity virus; and vaccines are Adaptive Immunity weapons - for viruses like measles. In nature, the two responses never mix. Our bodies are programmed to be either Innate or Adaptive in response: and if we want to survive, we match the right response to the right attacker. This did not happen in the Pandemic.

Good Public Health Policy and good public health emergency response uses a blended approach. Vaccines, if even attempted or necessary, are always the last step. The priority is always on Containment and Treatment first. (Medical Countermeasures, MCM)

What Will 2025 and a New HHS Secretary Mean for Future Emergency Health Response?

Until Covid, Emergency MCM - Medical Countermeasures - always began with Treatment and Containment. And there were several antivirals available (at least 27) that could have been thrown at Covid as soon as it emerged. As well as mega doses of Vitamin D, which regulates and boosts the Innate Immune system - the single determinant of Covid survival.

The US Military and several smaller nations proved that lifestyle changes and high Vitamin D levels alone, stopped covid. Entire US military hospital ship crews, unvaccinated,  performed without a single Covid illness - with exercise, abstaining from drugs, smoking, or alcohol; and aggressive, healthy nutrition.

If vaccines were the solution, covid would be eradicted by now. Not still spreading. The only response keeping Covid from reaching pandemic status again is the use of the Pfizer Paxlovid antiviral - the approach that our company and other innovators urged since spring 2020. Because antivirals are the body's natural, Innate Immunity response to a virus. And Covid is an Innate Immune system attacker, typically at the N protein. But vaccines are Adaptive Immunity weapons, meant for adaptive immunity attackers like measles or small pox; diseases that respond to antibodies and are defeated by repeat exposure.

Needed: A Treatment or Prevention for Long Covid

Our CEO has had Covid 4 times since the pandemic started, twice in 2024; and was officially diagnosed with Long Covid last summer. Like most Covid survivors, she has never shown antibodie or antigens to covid. There is as yet no treatment for Long Covid, just perserverance and willpower by the patient. and vaccines not only do nothing to prevent it, there is growing speculation that they may cause or contributed to this untreatable condition.  -  Its effects can last months or more. Each day makesthe patient feel as if Covid just started; with ongoing weakness, fatigue, headaches, inability to concentrate, and extreme lung issues. Doctors can only try steroids, inhalers, and rest.

The CDC now states that "every new Covid infection irreparably changes the patient's lungs and Innate Immunity." Even 1 repeat Covid infection makes the patient more susceptable to the next infection, or to any other microbial. Long Covid patients are told to avoid mass transit, crowds, and stress (which weakens Innate Immunity).

With vaccines losing efficacy nationwide; and now the primary antiviral, Paxlovid, also failing many Covid patients - how long until NOTHING works and we are back at square 1? These are questions that deserve national attention now, before they become an issue again.